Striking a nerve for (Southwest) Texas State

For several years I've been blogging college football over at The Austin Chronicle. (I'm a former Chron film columnist and have been writing for them for almost a decade.) For the most part it's been about the Texas Longhorns, but last year I decided to write weekly about Texas State University's first year in FBS football.

This year I've been lukewarm about continuing, but a Facebook back-and-forth led me to whip out this piece. Then I discovered the sports editor had changed in the interim and the new guy was already out at the Austin City Limits Music Festival. It took  a few emails to even find out who he was, then a couple more to find someone to post it online.

In it I make a couple of points: It's time for Texas State to be taken seriously by the area media (both Austin and San Antonio), the Bobcats are a good team with a solid defense and a freshman quarterback who is capable of doing magic, and--most important--they play on Austin TV today against the Ragin' Cajuns!

Oh, and I urged Longhorn fans to consider watching because, frankly, their team is going nowhere this year. (For the record, I've been a UT football fan since age 8 when my Dad started taking me to games. I'm also a two-degree grad of the school that shall always be known as Southwest Texas State University, and that's my license plate above.)

Then BANG. The post spread like wildfire through Twitter and Facebook, particularly the latter where it has racked up 4.6 4.8 4.9 thousand likes as of this moment (the number keeps climbing). I can only credit that to a potential fan base (the team's, not mine) that is untapped and ripe for the taking. 

It's an interesting reminder of the power of social media. Thanks for reading. Now go watch the game!